The first universal airline mile.

Rove is a Y Combinator–backed fintech startup founded in 2023 by Max Morganroth and Arhan Chhabra, based in New York City. It offers the first travel-focused rewards card designed specifically for Gen Z, no annual fees, cash-flow–based underwriting, and seamless redemption across multiple airlines and hotels. Early partnerships include 11 loyalty programs and deep integration via a Chrome extension and travel portal to simplify earning and spending points.

Rove targets a fast-growing yet underserved demographic, Gen Z, by offering tailored benefits in a card category where 65% of young consumers actively seek rewards. Its innovative cash-flow underwriting removes traditional credit barriers, expanding access and driving user acquisition. With major backers (YC, General Catalyst, Soma Capital), a strong founding team from Wharton and Harvard, and growing airline partner integrations, Rove is well-positioned to scale its universal loyalty platform into a broader suite of financial offerings